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The News -
Writing
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Written by Yvonne Perry
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The matchbook-cover advertising read, Be a Commercial Artist - Send
your Drawings Today. I dreamed day and night of being a commercial
artist wearing chic, colorful tailored suits and high heels while
striding confidently about in my corner office overlooking the New York
skyline. Clearly I had drawing talent. To prove it, I sent in my six
best pencil works, all meticulously drawn on the backs of discarded
envelopes while riding the bus to school. At age eight, never was a
long time to wait for a response.
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The News -
Publishing
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Written by Yvonne Perry
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Writing a book is the easy part. The hard part begins when you attempt
to publish the book. I’ll share the five options I found as I
considered publishing my book, MORE THAN MEETS THE EYE: True Stories
about Death, Dying and Afterlife. I’ll also tell you about a new
trend-setting publisher that is changing the way books get to market.
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The News -
Copywriting
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Written by Tina Young
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All of us heard about 'good' and 'junk' writers - about authors who
deliver content of the requested quality and quantity within the
deadline, and those who behave like babes in the wood, mixing up words,
dates, clients... Both groups position themselves like 'pros', yet only
one of them tells the truth.
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The News -
Editing
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Written by Tina Young
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Punctuation is a powerful language tool. While words exist to describe
the multi-faceted world, punctuation allows to understand the
description. Using this punctuation guide you will become friends with
commas, apostrophes, semicolons and other important marks.
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The News -
Copywriting
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Written by Tina Young
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Since times immemorial, when the art of promotion was invented, the
humanity has succeeded in its development, but one question still
remains unsolved: how not to go too far while praising the product? In
other words, what words look authoritative and quite persuasive for
prospects, and which ones just annoy them, being referred to as "spam"?
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